Open to New Opportunities

Data Scientist
with a Marketing
Background.

"Catching the New Data Driven Wave"

30+ years turning consumer insights and campaign data into brand-winning strategies — from promotional agencies to AI-powered data science consulting for major advertisers.

View My Work Get in Touch
Tom Savino with surfboard
Tom Savino
Data Scientist · Marketing Consultant · Agency Owner
Data Science Brand Strategy ML / AI Power BI
30+
Years Experience
2x
PPAI Golden Pyramid Awards
3+
Agencies Founded
13+
AI Simulations Run
What I Bring

Skills & Expertise

A rare combination of deep marketing experience and modern data science — built across 30 years of agency ownership, consulting, and hands-on campaign execution.

📊
Marketing Analytics

Customer acquisition & retention analysis, campaign performance measurement, and data-driven decision making using Power BI and modern analytics platforms.

🎯
Brand Strategy & Development

Full-cycle brand development from positioning to execution — specializing in promotional campaigns, direct mail, and multi-channel brand programs.

🤖
AI-Powered Data Science

13-simulation BI analysis using Claude AI & ChatGPT, ML clustering (K-Means), Random Forest classification — 85% model accuracy achieved on real client data.

📬
Direct Mail & Promotions

3-dimensional direct mail campaigns, A/B testing, promotional product strategy — award-winning campaigns recognized nationally by PPAI.

📈
Power BI Dashboards

Interactive retail analytics dashboards — shelf performance, shopping patterns, product pair analysis, and revenue trend reporting for real-world clients.

💡
Consumer & Market Research

Survey design, K-Means customer segmentation, and translating market intelligence into actionable business strategy across multiple industries.

Case Studies

Selected Projects

Real clients, real data, real results — spanning AI-powered business intelligence, machine learning, Power BI dashboards, and award-winning marketing campaigns.

☕
STARBREWS
BUSINESS INTELLIGENCE REPORT
AI + Data Science 2024–2025
Starbrews Coffee — Full-Year Business Intelligence Report

13 AI-powered simulations using Claude AI & ChatGPT analyzing $60.3M in revenue across 6.35M transactions, 50 stores, 5 regions, and 4 sales channels. Delivered to CEO with expansion strategy, promotion ROI rankings, and drive-through optimization roadmap.

📊 $60.3M revenue analyzed · 13 simulations
Claude AIChatGPTBusiness IntelligenceSimulation Modeling
🧊
STARBREWS COLD DRINKS
ML CUSTOMER SEGMENTATION
85%
Model Accuracy
500
Responses
4
Personas
Machine Learning 2026
Starbrews Cold Drink — ML Customer Segmentation Analysis

K-Means clustering and Random Forest classification on 500 cold drink survey responses. Identified 4 customer personas (Loyalists, Casuals, Iced Coffee Fans, Cold Brew Devotees) with 85% predictive accuracy. Key finding: customization drives satisfaction more than drink type.

🤖 85% ML accuracy · 4 customer personas
K-Means ClusteringRandom ForestPythonSurvey Analytics
Power BI 2024–2025
Trader Tom's Quality Foods — Retail Analytics Dashboard Suite

4-page interactive Power BI dashboard suite for a retail grocery client analyzing 16,286 transactions totaling $81.4K revenue. Covers shelf position optimization, category revenue, shopping patterns by hour, and market basket analysis (top 10 product pairs). Revealed that top shelves outperform eye-level shelves and that 9 PM is the peak revenue hour.

📈 16,286 transactions · $166K revenue analyzed · 4-page dashboard
Trader Tom's Revenue & Shelf Dashboard Trader Tom's Comparison Analysis Trader Tom's Shopping Patterns Trader Tom's Top 10 Product Pairs
Power BIRetail AnalyticsMarket Basket AnalysisShelf OptimizationDAX
✈️🌧️
JFK AIRPORT
WEATHER & DELAY ANALYSIS
0.61
HGB R²
8yr
Study Period
131
Snow Events
ML + Regression 2010–2018 · April 2026
JFK Airport — Weather & Flight Delay Analysis

End-to-end data science study linking NOAA hourly weather data to BTS airline delay records across 8 years at JFK. Identified a critical 80% humidity threshold for visibility loss. Built and compared 6 models from linear regression to Gradient Boosting (R²=0.61) with SHAP explainability. Discovered summer congestion — not winter weather — drives the highest delay rates.

🌧️ R²=0.61 · SHAP · 6 models compared · NOAA + BTS data
Python Random Forest Gradient Boosting SHAP Ridge Regression NOAA / BTS
🏆
Award-Winning Insight Marketing
PPAI Golden Pyramid Award Campaigns

Designed and implemented two nationally recognized promotional product campaigns earning back-to-back PPAI Golden Pyramid Awards for Top Campaigns in the Nation while serving as Creative Director at Insight Marketing.

🥇 2x National Top Campaign Award
Creative DirectionCampaign StrategyPromotions
📬
Direct Mail Creative Dog Marketing
3-Dimensional Direct Mail A/B Campaign System

Created an innovative 3-dimensional direct mail campaign system with A/B testing methodology for a promotional marketing agency — combining physical creativity with measurable response rate data across multiple industries.

↑ Above-industry response rates
A/B TestingBrand StrategyDirect Mail
Career Path

Work Experience

Over three decades at the intersection of marketing creativity and data intelligence — from agency founder to AI-powered data science consultant.

Oct 2020 — Present · 5+ yrs · Remote
Owner
Thomas James Creative LLC · Toms River, NJ

Founded and operate a marketing agency specializing in brand development and data analytics. Delivered AI-powered business intelligence reports (13 simulations), machine learning customer segmentation, and Power BI retail dashboards for real clients including Starbrews Coffee and Trader Tom's Quality Foods.

AI Data ScienceMachine LearningPower BIBrand Development
Jan 2001 — Sep 2020 · 19 yrs · Remote
Company Owner
Creative Dog Marketing LLC · Franklin, NJ

Owned and operated a promotional marketing agency specializing in direct mail campaigns, promotional program development, and brand strategy. Created 3-dimensional direct mail campaigns leveraging A/B testing to optimize response rates for clients across multiple industries.

Direct MailMarketing StrategySales ManagementBrand Strategy
Mar 2013 — Jun 2014 · 1 yr 4 mos · On-site
Marketing Survey Specialist
Opinion America · Cedar Knolls, NJ

Conducted consumer and market research surveys across multiple industries, gathering quantitative and qualitative data to inform client business decisions. Recorded, tracked, and reported survey responses to generate actionable market insights.

Market ResearchData CollectionConsumer Insights
Feb 1992 — Sep 2001 · 9 yrs 8 mos · On-site
Sales Manager / Creative Director
Insight Marketing · Morris County, NJ

Served as Creative Director designing and implementing promotional product campaigns, earning two PPAI Golden Pyramid Awards for Top Campaigns in the Nation. Managed an independent sales team and led creative strategy across all client accounts.

Creative DirectionCampaign ManagementSales Leadership
Let's Work Together

Get In Touch

Open to data science roles, marketing analytics positions, and consulting engagements — especially in advertising, brand strategy, or agency environments.

📧
Email
your.email@example.com
📍
Location
Toms River, New Jersey
Open to Remote & Hybrid
💼
LinkedIn
linkedin.com/in/your-profile
🏢
Company
Thomas James Creative LLC
Availability
Open to full-time roles, consulting engagements, and advisory positions in data science and marketing analytics.